Getting in the Door "Three Questions to ask before prospecting"

Special thanx to Mike Adams for this article. I had the privilege of being able to attend one of Mike's seminars at the dealership I work for today. They say you can't teach an old dog new tricks right? Well, today I didn't learn any tricks but learned how to get more out of my phone prospecting and how to get appointments on the first call! If you're interested in having Mike out at your dealership or branch give him a call and make sure you tell him you saw the article on the P4P Hotel and you will receive a special. Call Mike for the details!

Three Questions to ask before prospecting

Today’s economy makes it more critical than ever for dealers to minimize operating costs, generate increased lead volume at the lowest possible cost and maximize sales results. The most common challenge for most dealers is how to get in the door with the right prospect.

This can be addressed by answering three questions:

Who should we call on?
How should we contact them to schedule a face-to-face meeting?
What offer should we use to entice them to meet with us?

Who Should We Call?

The “shotgun” approach — in which companies canvas......go here for rest of blog